A mission statement is a formal short written statement of the purpose of a company. It should guide the actions of the organization, provide a sense of direction and guide decision-making. The list presents the most inspiring mission statements of the top companies.
‘’It’s our goal to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.’’
Amazon started off selling books in 1995 and now prides itself on offering the ‘Earth’s biggest selection'.
‘’To be the ultimate house of luxury, defining a style and creating desire, now and forever.’’
Chanel’s objectives seek to maintain its legacy while successfully moving it to the future and continuing to be at the forefront of fashion.
‘’To be global energy company most admired for its people, partnership, diversity and high performance.’’
Chevron lists its values as integrity, ingenuity, trust, protecting people and the environment, partnership and high performance.
‘’To refresh the world in mind, body, and spirit. To inspire the moments of optimism and happiness through our brands and actions. To create value and make a difference.’’
The Coca-Cola company's values are leadership, collaboration, integrity, accountability, passion, diversity, and quality.
‘’Provide a global trading platform where practically anyone can trade practically anything.’’
On its launch, eBay had 5 key values, including the belief that people are basically good and everyone has something to contribute.
‘’Facebook’s mission is to give people the power to share and make the world more open and connected.’’
The social media giant’s values are a focus on impact, move fast, be bold and build social value.
‘’We go further to make our cars better, our employees happier and our planet a better place to be.’’
Ford goes on to say that it’s dedicated to building great products to strengthen business and benefit communities.
‘’Google’s mission is to organize the world’s information and make it universally accessible and useful.’’
Those at Google wrote a ‘10 things list’ early into the website’s life which features key values such as ‘focus on the user and all else will follow’ and ‘you can make money without doing evil'.
‘’At IKEA our vision is to create a better everyday life for the many people.’’
The Swedish furniture retailer believes the low prices they sell their extensive product range to help them achieve their vision and allows most people to afford them.’’
‘’Delight our customers, employees and shareholders by relentlessly delivering the platform and technology advancements that became essential to the way we work and live.’’
Intel provides its employees with objectives which outline what Intel should do to continue to be ‘essential’, these include ‘excel in customer orientation’ and ‘deliver unrivaled microprocessors and platforms’.
‘’Spreading the power of optimism. Life is not perfect. Life is not easy. Life is good.’’
Life is Good aims to spread optimism through its 10 ‘superpowers’: gratitude, creativity, authenticity, love, courage, compassion, humor, fun, simplicity and openness.
‘’McDonald’s brand mission is to be our customer’s favorite place and way to eat and drink.’’
McDonald’s aims to provide exceptional customer experiences by focusing on – people, products, price, and promotion.
‘’Our mission is to enable people and businesses throughout the world to realize their full potential. We consider our mission statement a commitment to our customers. We deliver on that commitment by striving to create technology that is accessible to everyone – of all ages and abilities. ‘’
Microsoft’s core values are integrity and honesty, big challenges, accountability and self-criticism.
‘’The TAGFEE code” our mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible.’’
MOZ understands that they’re responsible for their own reputation, success, brand image, and contributions they make to the marketing industry, and as such apply the TAGFEE code to all areas of the business.
‘’To bring inspiration and innovation to every athlete in the world. If you have a body, you are an athlete.’’
Nike follows ’11 Maxims’ which describe and shape its culture and include: the consumer decides, evolve immediately and do the right thing.
‘’Offer the customer the best possible service, selection, quality, and value’’
Nordstrom says that in-store or online, wherever new opportunities arise, they work relentlessly to give customers the most compelling shopping experience possible.
‘’To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time.’’
Starbucks has 4 key values, including ‘creating a culture of warmth and belonging, where everyone is welcome'. Other values focus on dignity and respect and challenging the status quo.
‘’Toyota will lead the way to the future of mobility, enriching lives around the world with the safest and most responsible ways of moving people.’’
Toyota uses a tree to symbolize their vision from ‘roots to fruits’, seeing that tree as a symbol of natural strength that continues to flourish and grow.
‘’To give everyone the power to create and share ideas and information instantly, without barriers.’’
VP of HR Brian Schipper says the company’s purpose is to ‘give everyone the ability to be heard, seen, and share their thoughts and experiences as they happen'.
‘’Our mission statement is simple, yet the foundation of everything we do here at Virgin Atlantic Airways… to embrace the human spirit and let it fly.’’
The airline says to make a success of their business strategy they focus on the business and leisure markets, and driving efficiency and effectiveness.
Sources:
Unum, Simple Marketing, Entrepreneur, Moz, Fortune, Hubspot.
