Footballs: Proudly Made in Pakistan

Every other person wants to grab and spread mischievous news when it comes to Pakistan. Amongst, all the crap the media feeds, the optimists have to take initiatives to explore the positives existing in the state and portray it to the outside world that we do not fight, and curse Uncle Sam all day. Instead the country has relatively better to offer the world and this time its Albert, football for London 2012.

Ready to kick-off

We all know that when it comes to football, it has to be Adidas. But, a few know about the sweat of hard-working men and women of Sialkot, Pakistan. This city has the highest income per capita after Karachi and is home to some of the progressive and ever-growing industries of Pakistan, sports taking the lead.

Till 2000, Pakistan was producing 75% of the footballs for the football lovers of the world. However, the market share has reduced to 40%. This is due to intense competition coming from China, Thailand and India who have high production capacities. But, is this decline in market share really a concern to the manufacturers in Sialkot? Have they revisited their strategies or production capabilities to regain their market share? Well, the answer to this is NO! Irrespective of China, India and Thailand producing at a greater pace than their Pakistani peers, the Pakistanis do not compromise on what they promised to offer, i.e. unmatched hand-stitched quality-rich football. 


Adidas did learn a lesson in FIFA World Cup 2010, when the Jabulani (Made in China) attracted heavy criticism from the world-class players and fans from all over the world. It was high time, when the giant decided to switch back to the soccer bearing the 'Made in Pakistan' tag.

Let's all hope that we produce good quality leaders, just like our soccer balls which are resistant to unnecessary kicks.


To know more, please visit: http://www.dailymotion.com/video/xcxqx9_soccer-is-big-business-in-pakistan_news